Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only difference is that when you light Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the merchandise in the U.S., though it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it may be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that is commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the public.
The lack of health or warning letters on all of the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, Vape Shop many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. In order to reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.